AI transformation isn't a technology problem - it's a human one. We help organisations build the skills, processes, and confidence to work better, quicker, and happier.
AI is a powerful multiplier that still requires human steering.
We believe in co-intelligence - humans and machines working together - not full automation.
When asked the question, "Can we automate that?" our approach is "maybe, but should we?"
Higher quality work. Deeper insights. More thorough analysis. AI amplifies human judgment, it doesn't replace it.
Hours become minutes. Days become hours. Not by cutting corners, but by removing the friction that slows great work down.
More time for work that matters. Less drudgery. Greater fulfilment. This isn't a nice-to-have - it's why transformation sticks.
Wasted investment in pilots that never scale. Governance failures that damage reputation. Competitors building capability while your programme stalls. The cost of getting AI transformation wrong is growing. The cost of doing nothing is higher still.
Preparation, Prompt, Process, Proficiency - the foundations of effective AI use that we embed in every engagement.
Check, Edit, Own - all AI output must be verified, refined, and owned by the human. No exceptions.
Skills taught in workshops fade within weeks without sustained reinforcement. Knowledge transfer isn't capability building.
Experiments that never scale. Foundational skills get skipped, so teams can't build on early wins.
Time saved that never reaches the bottom line. Unless roles and teams change, the capacity AI creates is absorbed into busier days. This is the step almost nobody takes, and where most AI value has died so far.
So we don't answer "how can AI help me" with AI. We ask which number you're trying to move, and work back from there. Where the value lives: the AI Value Map.
Three kinds of engagement, two services in each. Coaching and training build the capability. Advisory keeps the programme honest. Builds and embedded support put it into the work itself.
One-to-one coaching for executives. Hands-on AI tool exploration applied directly to your actual work.
Most executives experience a breakthrough in the first session. The usual response: "Why did I wait so long?"
For: CEOs, CFOs, CMOs, Managing Directors, Partners, Founders, Board members
Multi-week intensive programmes that build lasting capability, not just knowledge transfer.
Between-session homework, office hours, and detailed feedback throughout. Plus ongoing reinforcement - because knowledge without practice fades within weeks.
For: Transformation leaders, L&D teams, Department heads, Professional services firms
Rapid, focused engagements answering strategic AI questions. Board-ready deliverables.
For: Private equity due diligence, Board AI readiness assessments, CEOs preparing for investment/exit, Strategy teams
Ongoing advisory relationships keeping transformation programmes honest.
We ask the hard questions others won't, drawing on cross-organisational pattern recognition.
For: AI transformation leaders, CDOs and CTOs, CEOs wanting ongoing counsel, Leadership teams navigating rapid change
Workflows, custom tools, and integrated systems built at the right sophistication level.
For: Operations leaders scaling use cases, Product teams, Agencies productising expertise
Part-time, ongoing presence embedded with your transformation team.
Typically 2-3 days per week for 6-12 months.
Transformation is organic - it requires presence, not just advice.
For: Programmes that have plateaued, Organisations building capability for the first time, Leaders wanting a trusted partner in the room
Trusted by teams at
an international strategy consulting firm
75+ years combined experience across EMI Music, BBC, L.E.K. Consulting, Direct Line Group, MasterClass, and Harrods. We understand how large organisations actually work.
Not theorists. Not hype-merchants. People with decades of experience who've done the work and built the capabilities themselves. Deliberately small and senior. No bench of juniors, no pyramid: the people who scope the work deliver it.
25+ years as a brand strategy expert and marketing leader.
Over 20 years turning audience and customer data into executive decisions, across broadcast, streaming, telecoms, publishing, gaming and home entertainment.
Reach
Liberty Global
Sky
PlayStation
In December 2022, just 2.5 weeks after ChatGPT launched, we published our first practical guides to working with AI. Eight industry-specific books have now helped thousands work better, quicker and happier with language models.
Every product area has at least two people genuinely interested. Creates healthy friction and ensures continuity.
We don't work with clients that make the team miserable. Selective by design.
10% of our time goes to helping people who can't pay - schools, charities, small businesses, individuals.
Whether you're exploring AI transformation, need a second opinion on your approach, or want to discuss what's possible - we're happy to have a conversation.
No sales pitch. Just a genuine discussion about where you are and what might help.
Richard Bowman
Niki Buitenrust Hettema
Ben Churchill
Rufy Ghazi
Simon Jacobs
Charlie Palmer
Adam Peruta