Where's the value in AI for your organisation, and how much of it are you capturing?
Which number are you trying to move? Name the measure, its starting point and who owns it, and judge the value below against it. Then this tool asks two questions. First: across four kinds of AI work, where do you think the biggest prize sits? Second: how much of that value are you actually realising today? It draws you a picture of your opportunity landscape. Takes about three minutes.
Step 1 of 2
Where's the value?
Rate how much potential value you see in each of the four pillars. Zero means none; 100 means transformative. The tool will convert your ratings into relative shares.
Your value allocation (normalised)
Step 2 of 2
How much are you capturing?
For each pillar, rate how much of this value your organisation is realising today. Zero means not started; 100 means fully realised.
Your AI Value Map
These are four kinds of work, not a queue.
The first three pillars are what we call Extraction: doing the same things better, quicker and happier. The fourth is Expansion: doing different things that weren’t viable before. Adoption raises the water line for everyone and is the no-regret foundation, but on its own its gains tend to be absorbed rather than captured: people do better work, and the value never reaches the bottom line. Capturing it means rebuilding two or three real workflows chosen from the P&L, and redesigning the roles and teams around them. Not ten: people can absorb only so much change at once. Take the diagnostic to see your capability profile across five assessment areas; its first two, individual productivity and team standards, both sit inside adoption here.
This is an updated version. Published 2nd September 2026, it maps value across four pillars rather than five phases, which is how we now describe the work in practice. The previous version, from 12th April 2026, is here.