--- title: AI Value Map source: https://steadman.ai/newsletters/david/ai-value-map.html published: 2026-04-12 summary: Interactive tool that helps leaders map where AI value sits across five areas and how much they're capturing, visualised as a Marimekko chart. --- # AI Value Map An interactive self-assessment tool from Steadman that helps leaders understand where AI value sits in their organisation and how much of it they're capturing. ## Intro Where's the value in AI for your organisation, and how much of it are you capturing? This tool asks two questions. First: across five areas of AI benefit, where do you think the biggest prize sits? Second: how much of that value are you actually realising today? It draws you a picture of your opportunity landscape. Takes about three minutes. ## Step 1 of 2: Where's the value? Rate how much potential value you see in each area of AI benefit. Zero means none; 100 means transformative. The tool will convert your ratings into relative shares. ### The five areas #### Individual Productivity Phase 1: Personal AI use People using AI in their daily work. Faster drafts, quicker research, smarter analysis. The multiplier on each person's output. #### Team Standards Phase 2: Shared practices Teams sharing what works. Common prompts, templates, and processes that make AI-assisted output consistent and reliable across the group. #### Process Orchestration Phase 3: End-to-end workflows AI wired into how the business runs, end to end. Automated handoffs, integrated pipelines, orchestrated workflows across teams. #### Role And Team Redesign Phase 4: Different shape, not same people faster Fundamentally different jobs. People doing work that wasn't possible before. New team structures, new capabilities. #### New Revenue Phase 5: Do different things, not the same things faster Products, services, or revenue streams that exist because of AI. Not doing the same things faster. Doing different things. Each area starts at a rating of 50. Ratings are normalised into relative percentage shares of total value. ## Step 2 of 2: How much are you capturing? For each area, rate how much of this value your organisation is realising today. Zero means not started; 100 means fully realised. Each area shows a slider from "Not started" (0) to "Fully realised" (100). ## Results: Your AI Value Map ### Headline "You're capturing X% of the value you see." Subtitle varies by overall capture rate: - Below 25%: "There's significant unrealised opportunity across your AI investment." - 25% to 49%: "You're making progress, but most of the value is still ahead of you." - 50% to 74%: "Solid traction. Focus on the gaps to unlock the rest." - 75% and above: "Strong capture across the board. Look for what's next." ### The chart A Marimekko chart with two panels: Extraction (phases 1 to 4) and Expansion (phase 5). Column width represents how much value you estimated in each area. Column height represents how much you're capturing. The cream-coloured gap above each column is your unrealised opportunity. The y-axis is labelled "Value realised" and the x-axis is labelled "Potential value", with cumulative percentage ticks along the bottom. ### Insight cards Three metric cards appear below the chart: 1. **Overall capture** — X%. Weighted by how you estimated value across areas. 2. **Biggest opportunity** — the area name. "You estimated X% of total value here. Y% of total value is still on the table." 3. **Value concentration** — one of three labels: - **Near-term**: "Your value allocation is weighted toward productivity and team standards. This is where most organisations start." - **Transformational**: "You see the bigger prize in role redesign and new revenue. That takes organisational maturity to reach." - **Balanced**: "Your value is spread across near-term and long-term areas. A pragmatic portfolio." Value concentration is determined by comparing the combined weight of Individual Productivity and Team Standards (early phases) against Role And Team Redesign and New Revenue (late phases). If early weight exceeds late weight by 1.8x, it's "Near-term". If late weight exceeds early weight by 1.5x, it's "Transformational". Otherwise it's "Balanced". ### Verdict A summary box with a title and paragraph, varying by overall capture rate: **Below 25%: "The opportunity is wide open."** You estimated X% of total value in [biggest opportunity area], but Y% of total value is still on the table there. Most organisations at this stage benefit from moving systematically through the phases rather than jumping ahead. Build the foundation, then scale. **25% to 49%: "Traction, but the bigger prize is ahead."** You're capturing value in the areas you've invested in, but [biggest opportunity area] is your largest gap. You estimated X% of total value there, and Y% of total value remains unrealised. The question is whether your current maturity level supports moving into that territory, or whether the foundations need strengthening first. **50% to 74%: "Solid execution. Now sharpen the focus."** You're realising value across most areas. [Biggest opportunity area] is where the remaining gap is largest. At this stage, the risk is spreading effort too thin. Pick the area with the best return on the next unit of investment and go deep. **75% and above: "Ahead of the curve."** You're capturing most of the value you see in AI. The next question is whether your value map itself needs updating. As AI capability grows, the relative size of each area shifts. The organisations that stay ahead revisit this allocation regularly. ### Sequencing The first four phases correspond to what we call Extraction: doing the same things better, quicker and happier. Phase 5 is Expansion: doing different things that weren't viable before. Individual Productivity enables Team Standards, which enables Process Orchestration, and so on. Value estimated in later phases is harder to capture if the earlier phases are weak. Without deliberate structural adjustment — redesigning roles, teams, and processes — productivity gains tend to be absorbed rather than captured. People do better work, but the value doesn't reach the bottom line. [Take the diagnostic](https://steadman.ai/newsletters/david/ai-maturity-diagnostic.html) to find which phase your organisation has actually reached. ### Actions Users can adjust their inputs, download a branded PNG image of the chart and insights, or start over. ## Companion tool The AI Value Map pairs with the Steadman Organisational AI Diagnostic, a 20-question quiz that determines which phase of AI maturity your organisation has reached. ## About Steadman Steadman helps leaders understand what AI means for their organisations and implement it in ways that make people work better, quicker, and happier. Founded by David Boyle and Tim Ryan. Learn more at [steadman.ai](https://steadman.ai).