# About Steadman

Steadman is an AI strategy and transformation practice. We help organisations and their leaders use language models to work better, quicker and happier.

Tim Ryan and David Boyle co-founded Steadman. Both spent 25 years or more in senior insight, strategy and marketing roles before this, at Tomorrow London, EMI Music, Setanta Sports, the BBC, MasterClass and Harrods. Sarah Clerkson joined as Insight & Strategy Director after over 20 years in audience and customer insight, including building Channel 4's 70-strong insight function.

## What we believe

Most AI transformation failures are organisational, not technical. The models work. What stalls is everything around them: an unclear mandate from the board, tools bought but never set up well, no route from a promising pilot to standard practice, and nobody accountable for adoption.

So we work on the operating model rather than the tooling. That means decision rights, governance, the capability to build, and the change programme that carries a new way of working into the business.

## What we do

Six kinds of engagement, from a single session to a year:

- Individual AI coaching: one-to-one executive sessions of 90 to 120 minutes.
- Team training and transformation: four-week intensive programmes.
- AI strategy review: six-week engagements producing board-ready recommendations.
- AI transformation advisory: ongoing monthly advisory relationships.
- AI systems and process builds: workflows, custom tools and agentic systems.
- Embedded transformation support: a part-time presence for six to 12 months.

Full descriptions of each are in [/llms-full.txt](/llms-full.txt).

## How we work

We use language models openly and heavily in our own work, on enterprise platforms where client data is never exposed and never used to train models. A practice that advises on adoption should be visibly further along than the organisations it advises.

Every output that leaves the team is checked by a person first. We call it the CEO Principle: Check, Edit, Own. A language model can draft. It cannot be accountable.

## Who we work with

Consultancies, private equity firms and their portfolio companies, content and media businesses, and cultural institutions. Alongside the three of us, engagements draw on specialist consultants: Richard Bowman, Niki Buitenrust Hettema, Ben Churchill, Rufy Ghazi, Simon Jacobs, Charlie Palmer and Adam Peruta.

## Related

Audience Strategies is our sister practice. Its AI work serves audience understanding and growth, where ours serves enterprise transformation. See [audiencestrategies.com](https://audiencestrategies.com).

## Company information

Steadman Partners Limited. Registered office at Harwood House, 43 Harwood Road, London, SW6 4QP. Company Number 16979324. VAT Number GB 512821911.

## Get in touch

Email hello@steadman.ai, or see the [contact page](/contact.html).